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OUR PHILOSOPHY

Our effortless yet distinctive pieces are designed to be mixed & matched, worn together to transform an outfit into an art of functional self-expression.

NEW

Collection '24.

The ultimate collection for your fall wardrobe. Embrace effortless layering and a timeless neutral palette for a chic, stylish look with unmatched versatility.

Meet Kirsty Irwin.

Each collection is carefully curated with inspiration stemming from her frequent explorations.

Meet Kirsty Irwin.

Each collection is carefully curated with inspiration stemming from her frequent explorations.

Recreate the look.

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Reimagine your style and redefine your essence where every piece is designed to inspire, and help you recreate the look you've dreamed of.

For fall

More to layer.

Layering coats with dresses is the perfect way to transition into fall while staying stylish and warm. Pair a sleek trench coat or a cozy oversized wool coat with your favorite midi or maxi dress for an effortlessly chic look.

up to 60% off

*Ends August 15, 2025, 11:59 PST. T&C's Apply

Your Fall Wardrobe.

Seasonal styles, now within reach! Enjoy up to 60% off select pieces from our fall collection. Refresh your wardrobe

Pairing of Choice.

Our classic fit-anything tote made from ultra-plush shearling and a durable cotton canvas lining.

Pairing of Choice.

Our classic fit-anything tote made from ultra-plush shearling and a durable cotton canvas lining.

our featured

The city edit.

Our city daywear collection is designed for the modern, on-the-go lifestyle. Featuring versatile pieces that blend comfort with effortless style, this collection is perfect for navigating urban streets.

Frauche is a brand that truly understands the balance between timeless style and modern innovation. Every collection feels fresh, yet classic.

– Annie Dickerson

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Landon Graves

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Jane Brady

With an eye for detail and a focus on comfort, Frauche continues to redefine contemporary fashion with each new drop.

– Frances Stark

What we love about Frauche is their ability to blend cutting-edge trends with everyday wearability—perfect for the modern wardrobe.

– Rosario Rodgers