Frauche was born from the passion of Joey A. Bolstad, the founder and sole member of INFINITE ENDEAVORS, who saw a gap in the fashion industry for stylish, sustainable, and ethically made clothing. Inspired by the beauty of simplicity, the strength of individuality, and the importance of taking care of our planet, Joey set out to design a brand that would make a difference.
The name “Frauche” reflects our belief in fresh, effortless style that’s as approachable as it is elegant. Our brand’s mission is simple: to create high-quality, versatile clothing that empowers people to feel confident in their own skin.
Our Values.
Each item in our collection is designed with attention to detail and crafted with care. We focus on creating timeless, durable pieces that are made to last.
Looking Ahead.
As Frauche continues to grow, we are dedicated to pushing the boundaries of what fashion can be. We’ll continue exploring innovative ways to reduce waste, incorporate sustainable practices, and offer stylish, high-quality clothing that supports your lifestyle and our planet.