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Frauche was founded in 2017 in Lone Rock, Wisconsin, with a simple yet powerful vision: to create a fashion brand that embodies individuality, confidence, and artistic expression. From the very beginning, the brand was built on the belief that clothing is more than fabric—it is a statement, a reflection of personality, and a means to empower those who wear it.

Farrah Charice Tristy, the visionary behind Frauche, grew up with an innate passion for design, artistry, and pushing creative boundaries. Inspired by the world of haute couture, street fashion, and the ever-evolving cultural landscape, she sought to create a brand that would challenge the status quo. Frauche was not just about trends; it was about crafting pieces that stand the test of time while making bold statements.

In its early days, Frauche started as an idea fueled by ambition. With a commitment to quality and authenticity, the brand quickly gained recognition, attracting those who shared the same appreciation for fearless self-expression. What began as a small creative endeavor in Wisconsin soon expanded beyond borders, capturing the attention of fashion-forward individuals who resonated with its distinct aesthetic.

As Frauche grew, so did its reach. The expansion into France marked a pivotal moment for the brand, establishing an office in Longueau to bridge the gap between American boldness and European refinement. The fusion of these influences became a defining aspect of Frauche’s identity—combining the edge of modern streetwear with the elegance of classic couture.

At the heart of Frauche is an unwavering dedication to craftsmanship. Each collection is meticulously designed, blending innovative techniques with premium fabrics to ensure that every piece is not just stylish but also enduring. Every stitch, texture, and silhouette is carefully considered, reflecting the brand’s philosophy of merging artistry with wearability.

Frauche is more than just a fashion label; it is a movement. It represents those who dare to be different, who reject conformity, and who use fashion as a means of self-expression. Whether through bold silhouettes, unconventional details, or striking aesthetics, every design is created to make an impact.

Beyond fashion, Frauche embodies a lifestyle—one that encourages confidence, creativity, and the courage to stand out. It is for the dreamers, the rebels, the innovators, and the visionaries. It is for those who see clothing as a form of storytelling, a way to communicate who they are without words.

As we continue to grow, our mission remains steadfast: to inspire and empower individuals through fearless fashion. Frauche is not just about what you wear; it’s about how you wear it, how it makes you feel, and how it allows you to express your true self.